Categories: Brands with Cojones

Knob Creek Sends Brand Message in Empty Bottle

Posted by: on August 04

I admit I was non-plussed a few weeks ago when I opened up a package from Jim Beam's Knob Creek Bourbon brand to find...an empty bottle. As someone who...

Sarah Silverman Obama Ad Can Teach Marketers How To Win

Posted by: on June 26

The online video created by Droga5 and starring comedienne Sarah Silverman for the Jewish Council for Education and Research won several honors at the Cannes International Advertising Festival this week...

Meet The Real "Joe The Plumber"

Posted by: on October 17

Anyone who was thinking the other night that they might scoop up www.joetheplumber.com to capitalize on the notoriety of the Ohio plumber who starred in the debate....too bad. It's already...

Check Out the 2008 Best Global Brands

Posted by: on September 18

Today we’re releasing our 8th annual BusinessWeek/Interbrand Best Global Brands ranking. There are great online extras this year, including a sortable version of the table linking to financial data, videos,...

Papa John's Crop Circle: Now That's Engaging

Posted by: on August 07

Papa John finished its crop circle ad, and I think it looks pretty good. You have to be pretty impressed with the GPS technology that allows tractors to work...

JCPenney Debuts 'Teenage Sex' ad - Or Someone Else Debuts It For Them?

Posted by: on June 23

There's an update to this post, below. Social conservatives have had a field day going after brands lately. Now JCPenney, with this ad from its "Every Day Matters" campaign, seems...