Categories: Case Study

Domino's Pizza Youtube Video Lesson: Focus on Standards, and Pack Your own Lunch.

Posted by: on April 15

Domino’s Pizza is taking its turn in any company’s worst nightmare. The video below, made by three Domino’s employees, was climbing to one million views on www.youtube.com. The video shows...

"Best Message Creation of 2008": The Winner is Will I. Am

Posted by: on December 31

It was a long year. We have recession that is flirting with Depression. The near collapse of the U.S. auto industry. The election of Barack Obama, the first African-American President...

"Redistribution" is This Year's "I Voted For It Before I Voted Against It"...Almost

Posted by: on October 28

The similarities are astonishing, like the melody of "He's So Fine" and "My Sweet Lord." For more than a week, the McCain campaign has been trying to make hay...

Geico Cavemen: Just Let Them Be Neanderthals.

Posted by: on August 18

I’m trying to figure out why there is an effort to leverage the Geico cavemen into something besides ad characters. Last year, there was an attempt to put the inferiority-complex...

Nanhi Kali Shows How Net and Social Networking Can Pay Off For Non-Profits

Posted by: on May 02

Look for more non-profit organizations to tap social networking as a means to spread the word and gather donations rather than relying on direct mail and ads. One recent...

Steinbrenner: A Study in how not to handle a personal brand.

Posted by: on October 10

The Yankees lost their series to Cleveland. Lots of Yankee haters are happy. Yankee fans are disgusted. Whether or not the fans blame the pitching, Alex Rodriguez's quiet bat,...

I Just Ate So Much Bacon

Posted by: on July 13

First off, sorry for the blogging lapse. We have the Best Global Brands package coming up, and I’ve been swamped. I hope you all enjoy it when it comes out...