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    • The sun sets over construction cranes developing the old Kai Tak airport into a cruise ship terminal in Hong Kong
      In China Economics is Politics

      The ruling elite thrived as long as it delivered growth. Now the growth is in question

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      • Assessing the Odds of a Greek Euro Exit
      • Cocoa in the Shade of War
      • Unlocking the Crude Oil Bottleneck at Cushing
      • Yahoo Board Likely to Focus on Asian Assets
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      • Hit by Convexity
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      • Catch the Falling Knife in the Dark
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      Pointless Management Practices to Nuke

      If your employees weren’t wasting time on pointless management exercises, what could they do for your customers and shareholders?

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      • Can Corporate America Ever Be Cured?
      • The Good Barbarian: How Icahn, Ackman, and Loeb Became Shareholder Heroes
      • Facebook Millionaires Should Diversify, Cole Says
      • Remember MySpace? A Closer Look at Yahoo CEO Levinsohn's Résumé
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      • HP Sized Up Sun as a Technology Gold Mine
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      • Make vs. Buy Is Not the Question to Ask
      • Tell Me Sweet Little Lies
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    • How Political Uncertainty Slows Global Investment
      How Political Uncertainty Slows Global Investment

      In concluding that business investment drops before elections, a London Business School professor says 2012 presents a "perfect storm"

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      • Alan Simpson Urges U.S. Budget Sacrifices
      • Tea Partiers' Love of Rattlesnakes Goes Only So Far
      • Vladimir Putin Snubs G-8 Meeting
      • How the Gay Marriage Battle Hurts Business
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      • Ron Paul Stops Campaign to Focus on Convention
      • Private Equity's David vs. Goliath Problem
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      • Obama's Clooney Joke Got Lots of Laughs. Too Bad Nobody Fact-Checked It First
      • India Mulls WTO Complaint Over Higher U.S. Visa Fees
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    • Cheat Sheet: The Facebook Facts You Need to Know
      The Facebook Facts You Need to Know

      Bloomberg's Sheila Dharmarajan takes a look at the essential facts and figures behind the history of Facebook, its IPO and its 901 million users

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      • Aaron Sorkin to Direct Steve Jobs Biopic
      • Peter Diamandis: Asteroid Mining Valuable to Humanity
      • Is Google+ a Ghost Town, and Does It Matter?
      • Camera Apps: A Family Tree
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      • HP Sized Up Sun as a Technology Gold Mine
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      • How Big Data Will Change Networking
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    • Jamie Dimon, the chief executive of JPMorgan Chase, during a hearing on Capitol Hill about financial markets, in Washington.
      Trading Loss Haunts Dimon at JPMorgan Chase's Annual Meeting

      Shareholders peppered Chief Executive Officer Jamie Dimon with questions and criticism about the bank's management and practices

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      • Beware the Commodity Drop
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      • States Borrow to Cover Pension Fund Shortfalls
      • Another Woman Loses a Top Spot on Wall Street
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      • Unlocking the Crude Oil Bottleneck at Cushing
      • Can Corporate America Ever Be Cured?
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    • Founders Max Salzberg, 24, and Daniel Grippi, 23, want to give people more control than Facebook offers
      On Diaspora's Social Network, You Own Your Data

      The startup has overcome tragedy to create a different kind of social network—one where you continue to own whatever you post

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      • Can Yahoo Become a Modern Media Company?
      • Dutch Scientist Grows $318K Hamburger in Petri Dish
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    • TheONEdog, the world's most expensive hot dog, by "Hot Dog Mike" Juiliano, sold for $1,501 on May 11 in Little Rock.
      Saffron Costlier (and Tastier) Than Gold in Most Expensive Hot Dog

      Gold can glitz up any ordinary food, but doesn't offer anything in the way of nutrition

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      • Five Lessons From Music's Most Feared Manager, Led Zeppelin's Peter Grant
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      • New Yankee Candle Scent Smells Like a 'Man Cave'
      • 'Bully' Director Lee Hirsch on Mitt Romney's 'Prank'
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    • GMAT Tip: Making Educated Guesses
      GMAT Tip: Making Educated Guesses

      A few simple tricks for spotting wrong answer choices will increase your chances of guessing correctly and save precious time

    • Business Schools

      • The New GMAT: Questions for a Data-Rich World
      • Fifty Most Popular Employers for College Students
      • Special Report: Best Undergraduate B-Schools 2012
      • Focus On Education
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      • GMAT Tip: Making Educated Guesses
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    • What Your Company's Website Really Says
      What Your Company's Website Really Says

      Because the Web is where most potential customers will get a first look at your company, great content is worth the investment

    • Small Business

      • When Should Domain Names Match Company Names?
      • How 'Diversity Fatigue' Undermines Business Growth
      • Old as New: Fixing E-Waste Instead of Scrapping It
      • More Farms Vie for the $1 Billion Spent at Farmers Markets
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      • Monetizing Which Way the Wind Blows
      • Hospitals Seek Startups to Cure Tech Ills
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      • Integrated Marketing: If You Knew It, You'd Do It
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    • Slideshows

      • <p>The Oracle (<a href="http://investing.businessweek.com/research/stocks/snapshot/snapshot.asp?ticker=ORCL:US">ORCL)</a> CEO&#8217;s BMW-Oracle team won the  
America&#8217;s Cup sailing race in 2010. The team beat Switzerland&#8217;s  defending 
champion Alinghi, whose billionaire owner Ernesto Bertarelli  had been in a 
long legal dispute with Ellison. (Pictured: Oracle's trimaran and Ellison's yacht in 2010) </p>
        CEO Yachters: The Richest Men on the Seven Seas
      • <div><p>You&#8217;ve sold your app for $1&#8239;billion. (&#8220;It&#8217;s like Instagram, but only cat photos!&#8221;) What&#8217;s a comfortable tech entrepreneur to do next? Some turn to the culinary life. And with a famously high failure rate, opening a restaurant might be the only pursuit riskier than a tech startup.<br><br><em>Daniel Scholnick (far left), Trinity Ventures partner</em> <br>Schmendricks this year introduced San Francisco to New York-style bagels (boiled not steamed). To keep costs down, the delivery service leases kitchen space from tech company Asana.</p></div>
        The Hungry Entrepreneur
      • <p>The worldwide success of <i>Angry Birds</i> as a mobile game has been translated to real life as <a href="http://www.sarkanniemi.fi/www/sisalto.php?lang=fi&amp;id=102">Angry Birds Land</a>, an amusement area within Finland's S&#228;rk&#228;nniemi Park, near the city of Tampere. The theme park was developed with the help of <i>Angry Birds</i> creator <a href="http://www.rovio.com/">Rovio Entertainment</a>, unlike a <a href="http://www.cbsnews.com/stories/2011/09/16/scitech/main20107294.shtml">similar</a> but unauthorized area that opened in 2011 at a theme park in China's Hunan province, CBS News reported. In this photo gallery, take a tour of the new park, which is scheduled to open this summer.</p>
        The Angry Birds Theme Park
      • <p>Printed objects on an employee's desk at 3D &#173;Systems</p>
        3D Printing Is Getting Cool
    • Photo Essays

      • <div><p>The story of cocoa, once used in the Aztec court as currency and first tasted by Europeans centuries ago, has always been rife with conflict. The most recent chapter in the cocoa bean's history is taking place in Ivory Coast, which now provides 40 percent of the world's crop. In the 1980s, migrant workers from across West Africa fueled its production. Then Ivory Coast's economy collapsed and violence over land rights exploded, displacing thousands and culminating in a 10-year civil war. The country now has a new government. Attacks continue, however, and thousands still live in refugee camps. With demand booming worldwide, cocoa production continues apace. &#8212; Brent Murray</p>

<p>Moussadougou (above) is a farming community that has rapidly grown to 30,000 residents over the past few decades, most of them "immigrants" from northern Ivory Coast.</p></div>
        Cocoa in the Shade of War
      • <p>Horst Faas, a prizewinning combat photographer who carved out new standards for covering war with a camera and became one of the world's distinguished photojournalists in nearly a half-century with the Associated Press, died on Thursday. He was 79.

A native of Germany who joined the AP there in 1956, Mr. Faas photographed wars, revolutions, the Olympic Games, and events between. But he was best known for covering Vietnam, where he was severely wounded in 1967 and won four major photo awards, including the first of his two Pulitzer Prizes.</p>
        Horst Faas, A Fallen Legend
    • Charts

      • The Best Places for Various Lawsuits
        The Best Places for Various Lawsuits
      • Camera Apps: A Family Tree
        Camera Apps: A Family Tree
    • Videos

      • Berkshire Hathaway Discloses Stakes in GM, Viacom
        Berkshire Hathaway Discloses Stakes in GM, Viacom
      • Facebook IPO Is 'Story of a Generation,' Kumar Says
        Facebook IPO Is 'Story of a Generation,' Kumar Says
      • Females Only Please
        Females Only Please
      • Greece Helps Drag Down Stocks
        Greece Helps Drag Down Stocks
<
Brand New Day

Categories: Integrated Branding

Inside the OK Go / State Farm Deal

Posted by: on March 03

What do trendy musicians OK Go have in common with insurance mega-giant State Farm? Turns out, more than "not much". But this is more than just another version of the...

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News, opinions, inflammatory meanderings and occasional ravings about the world of advertising, marketing and media. By marketing editor Burt Helm, Innovation Editor Helen Walters, and senior correspondent Michael Arndt.

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    comment: The manager for OK Go needs to do some research before creating connections

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