Categories: Products

Blu Dot's 'Real Good' Marketing Experiment

Posted by: on November 03

Small companies without the vast budgets of large corporations have no choice but to think creatively about how to market their wares. On Wednesday November 4th, Minneapolis-based furniture design Blu...

The iPhone Not A Success?

Posted by: on June 22

In the current issue of Advertising Age, marketing consultanat Al Ries argues that the Apple iPhone won’t be a success. In the same issue, editor Jonah Bloom argues the...

Maybe There Is A Sucker Born Every Minute

Posted by: on April 06

Got a wonderful press release this morning from ProductScan, the outfit that tracks the introduction of new products. My two favorites: "US-based H2Om LLC has introduced the curiously titled...

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News, opinions, inflammatory meanderings and occasional ravings about the world of advertising, marketing and media. By marketing editor Burt Helm, Innovation Editor Helen Walters, and senior correspondent Michael Arndt.

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Blu Dot's 'Real Good' Marketing Experiment (12)
comment: The 'idea' is surely innovative but there is nothing 'Real Good' about it.
The iPhone Not A Success? (6)
comment: Apple is a brand and not just any brand. Try to measure the success of t
Maybe There Is A Sucker Born Every Minute (3)
comment: Call it what you may but, the idea of water infused with healing energies a

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